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Across Europe, cities are looking for new cultural and economic activities and opportunities that can create growth and employment. The audiovisual industry is a growing and innovative sector with high impacts and returns in several layers of society - but only if you play it right!

ECORYS in partnership with Denessen & Partners leading experts from the audiovisual industry will provide you complete information about tools and funding how to boost the cultural and economic activities in your city, based on sound analysis and practical insights from across Europe.

What will you get out of this workshop?

• Insight in the various possibilities on how to attract, manage and fund audiovisual activities in your city;
• Insight in the economic issues of audiovisual activities: cost/benefit ratios, employment and funding opportunities at European level such as the Media programme, Culture 2007-2013, Interreg, FP7, and Eurimages;
• How to use the audiovisual possibilities to market your city on a regional/national/international level;
• Ability to assess impacts and benefits of the audio visual sector for your city;
• Expert’s support in designing and fine-tuning your own strategy;
• Increased capacity and confidence to take forward your own action plans;
• It will prevent you and your city to make costly mistakes!

Who is this training designed for?

This training targets professionals from medium-sized and larger cities across Europe working in the sectors of economic development and culture – including film commissioners and managers of local funds. The training does not require specific prior knowledge of the audiovisual industry.

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What is the concept behind?

The training has a strong conceptual basis: cities need to know how and where to influence the audiovisual value chain. It will focus on four key strategies that allow cities to take advantage of this sector. As all cities are different, this requires a tailor-made approach. The training will help cities to prevent wasteful investments without returns – all too easy to happen when dealing with this special industry.

Why now?

In the aftermath of the global economic and financial crisis, there is a strong need for new urban strategies. The era of digitalization will have a revolutionary impact on the cities’ economic and cultural opportunities. Nevertheless, the competition to raise further urban investments will become fiercer – and only those well prepared are likely to succeed.

Work on your own project

During this workshop you will have the opportunity to expose your ideas, strategies or audiovisual project to the group, to engage with trainers and experts, and to use this as a basis for an individual action plan.

For full information and registration for this important event, please visit: http://www.ecorysacademy.com/workshop-cities-and-the-audio-visual-industry/workshop-cities-and-the-audio-visual-ind.html